Florida Dairy Farmers (FDF) is Florida’s milk promotion organization, representing more than 130 Florida dairy farmers who work every day to provide a steady supply of fresh milk. The farmer-funded organization works to enhance the industry’s image with a goal of increasing milk and dairy product sales statewide via consumer marketing and education.
Visit websiteFlorida Dairy Farmers uses its website to reach Floridians of all ages to promote the dairy industry. The site was in need of a redesign and DigitalUs was chosen to create a mobile responsive site that appealed to several different user groups. The previous site was limited in functionality and FDF experienced firsthand the vulnerability that comes with an open-source platform. A secure site that is easy to update by multiple users of varying experience was an important objective of the project.
Increased user engagement was also an objective of the redesign so careful consideration was given to the strategic placement of items designed to increase time on the site. Important elements included:
A thorough understanding of FDF’s mission and needs made DigitalUs a trusted partner in the design and build process. The site was built on the highly customizable Solodev CMS platform and allows even the most non-technical of users to keep the site updated with new content.
Recipes were a big hit on the previous site and generated traffic through online searches and page sharing. The recipes section was enhanced and a blog was added to increase the sharable content on the site. A contest section was also added that allows FDF to promote several contests simultaneously.
DigitalUs configured the CMS so frequently performed tasks are easily completed through form fields and file uploads so only basic skills are necessary to manage the site. Custom features include a recipe manager with self-cropping photo capabilities and a news manager with multiple categories.
The visually appealing site features bold colors and high-quality photography. The site was well received and is sure to help FDF more effectively deliver its message and meets its online objectives.
The mobile-responsive site looks great on all devices and allows users to easily navigate the site on phones and tablets in addition to desktop monitors. The site integrates with FDF’s YouTube channel and makes extensive use of videos on the site to keep users engaged.
A unique hosting configuration with Amazon Web Services also makes the site more secure and faster loading.
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